Which of the following best defines the term ‘reach’?
Which of the following best defines the term ‘stickiness’?
In order to provide useful feedback, measurements must include which of the following?
What does each letter stand for in the SMART framework of objectives?
Which of the following are not commonly used social media metrics?
Which of the following is best exemplified by tracking the number of followers and fans, comments, likes, recommendations and reviews, and the amount of shared content?
Return on investment is a way companies gauge success and is a measure of which of the following?
Which of the following models relies upon survey data to assess the effectiveness of social media marketing?
Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model?
The concept of opportunity cost is best explained by which of the following questions?
Which of the following is the most accurate form of tracking?
Which type of tracking is conducted after an activity or campaign has concluded?
Which of the following is the most commonly metric used by social media marketers?
Forrester Research encourages marketers to measure engagement and interpret it using four dimensions. Which of the following is not a dimension of engagement?
Which of the following best completes the sentence, ‘ are essentially made up of all the ways in which users can participate in a social media relationship with the brand.’?
Quiz 5
Which of the following describes the Social Community Zone?
Which type of social networking site is differentiated by an emphasis on some common hobby, interest, or characteristic that draws members to the site?
Which of the following best describes secondary content?
What helps Facebook maintain its dominance as the most popular SNS for marketers?
Which of the following best describes the term ‘social sharing’?
Which of the following can represent secondary content?
An indicator of the brand’s success in establishing a known presence within a community is also known as which of the following?
People can simply acknowledge a brand or they can work with a brand to develop new products. This continuum is also known as which of the following?
Which of the following best describes a social engagement ad?
Which of the following is not a way that paid ads in social media can be targeted?
Which of the following best describes the relationship between creators and lurkers?
Which of the following completes the sentence, ‘A is a fictional persona with a distinct personality created to represent a brand.’?
How does Facebook define ‘organic reach’?
Which of the following describes the relationship between organic brand impressions and paid impressions.
Today, the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans. What should marketers do in response to this development?
Quiz 6
Which of the following best describes a call-to-action?
Which of the following is content that a person feels intrinsically motivated to prepare and share?
Branded content enables organizations to develop a strategic, well-designed message and distribute the message through social channels, resulting in which of the following?
The lowest step of the value ladder is also known as which of the following?
Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?
Which of the following should a social media press not have a in addition to typical press release content?
Which of the following best completes the sentence, ‘People tend to view content as authentic and trustworthy.’?
Brands can create owned vehicles of social entertainment by creating which type of content?
Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?
Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about the respective brand?
Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations. This is an example of which of the following?
Which one of the following is not a key characteristic of games?
Which of the following is considered to be in the realm of social music?
Why should marketers consider social music sites as possible ad vehicles?