SMGT 410 Quiz 2
SMGT 410 Test 2 / Quiz 2
- Of all the elements of the marketing mix, place decisions are typically the easiest to change.
- According to many of the sport marketing experts cited in the text, U.S. sport leagues would be wise to reduce efforts to globalize and instead to concentrate more on their domestic product.
- This occurs when a company capitalizes on the goodwill of an event by using tactics to imply an official association with that sport event.
- More often than not, consumers balance product and promotion in their minds as they consider purchasing a sport product.
- When the marketing function areas within a sport organization are performed by too few employees, what is the typical result?
- Which of the following would be afforded copyright protection?
- What term describes a word, name, symbol, or device used by a person, generally a manufacturer or merchant, to identify and distinguish its goods from those manufactured and sold by others and to indicate the source of the goods?
- Which of the following would not be considered an organizational goal that addresses specific sport marketing objectives?
- Patents protect original works of authorship.
- Which of the following would not be considered part of an effective marketing control system?
- Running an advertisement about the new stadium where the Newark, Delaware, minor league baseball team would play in is an example of mixing
- What term describes the reproduction, counterfeiting, or imitating of a registered mark, without the consent of the mark’s owner, in an attempt to sell or advertise goods or services that are likely to cause confusion or deceive consumers?
- What is one way that many sport properties are growing their market by extending their distribution?
- Which of the following terms is defined as the acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association?
- A study conducted by the NBA found that social media were far more effective in selling tickets than a targeted e-mail approach.
- In the past few years, sponsors have been eager to engage with a sport team’s fan base through social media
- Which of the following should be taken into consideration when determining where to build a facility?
- What sport event frame is represented by a branded tailgating zone with games, big screen TVs, and food, located in the parking lot outside a college football stadium?
- An in-kind sponsor trades a product for sponsorship opportunities.
- A major league baseball team’s decision to raise season-ticket prices after a poor 2013 season and not re-sign its star free agent is an example of mixing
- What type of promotion is a sign on the side of a bus that tells about season tickets for the upcoming NFL football season?
- Which of the following is a sport marketing prediction for the year 2020 made by the textbook authors?
- The impact of signage is typically measured using:
- Share-optimized content refers to
- When a trademark infringement claim is made, the plaintiff might sue for reasons including abandonment, fair use, and the trademark becoming generic.
- The marketing activities or leveraging that a company conducts to promote and execute its sponsorship is called
- When sport marketers examine the drawing radius for events at their venue, distance from the venue is no longer the only key variable. Which of the following is not a critical factor in determining how far consumers will drive to attend a sporting event?
- The sport marketing concept of moving consumers from a state of nonawareness all the way to a heavy user is known as
- Which of the following is not an example of how the Americans with Disabilities Acts has affected sport venues?
- Which of the following is not a space where teams are growing their social media audience?
- A company enters into a naming sponsorship agreement with a sport property because the property has its games televised. What benefit is the company seeking?
- Personal selling and special benefits are the most effective promotions in reaching and maintaining the heavy user.
- Basing the value of a sponsorship on the number of people who will see an impression is known as exposure measurement.
- A good strategic sport marketing plan is essentially an organization’s budget and simply determines how resources will be allocated.
- Which of the following is not one of the components that make up intellectual property law?
- Explain the reasons for the explosive growth in sport sponsorship over the last three decades.
- Explain several reasons why team sport marketers must be strategic and cautious when using sales promotions to sell more tickets.
- List many of the common objectives that businesses have when they engage in a sport sponsorship.