PSYC 651 Quiz Case Study Evaluating Vision
PSYC 651 Quiz: Case Study: Evaluating Vision and Mission Statements
Covers the Covers Case Study 3-1 material from Module 3: Week 3.
- Basic product/service to be offered (does what)
- Fundamental concern for survival through growth and profitability
- Managerial philosophy of the firm
- Primary markets or customer groups to be served (to whom)
- Public image sought by the organization
- Self-concept of business adopted by employees and stockholders
- Technology to be used in production or delivery
- Unique benefits, features, and advantages of products/services (with what benefits)
- Brief—so that employees can remember it
- Verifiable—able to stand the reality test
- Bound by a timeline—specifies a timeline for fulfillment of the various aspirations
- Focused—lists a few (3 to 4) aspects of the organization’s performance that are
- Understandable—written in a clear and straightforward manner so that it is understood by all employees
- Inspiring—makes employees feel good about their organization’s direction and motivates them to help achieve the vision
- Stretch—goal not easily attained