CSIS 100 Quiz 6

CSIS 100 Quiz 6

Set 1

1. is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.
2. In e‐commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser’s site.
3. Which of the following is a tool that supports decision making in organizations?
4. Stickiness refers to how frequently users move from one related site to another.
5. is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.
6. is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.
7. Which of the following best describes an operational‐level decision?
8. Decisions made at the operational level involve long‐term strategy and are undertaken by the leaders of the organization.
9. Which of the following is a function of what‐if analysis?
10. Which of the following functions do intelligent agents undertake in business intelligence?
11. integrates multiple applications and interactive channels into a single interface, accessible from many different devices.
12. Which of the following is true of group decision support systems?
13. For which of the following purposes can blogs be used?
14. Which of the following is a technology that facilitates end‐user contributions and allows collaborative editing by allowing users to add and edit interlinked web pages?
15. Discussion forums are moderated for the purpose of nurturing discussions and blocking users who violate the rules.
16. The virtual world is a graphical, often 3D environment in which users can immerse themselves, interacting with virtual objects and with one another using avatars.
17. Poise, a fashion apparel brand, intends to increase its online presence by creating online communities with its customers as members. The customers can interact with each other as well as the company. The generated information can then be used for developing future products. Which of the following is the company most likely to make use of?
18. Text messages multiply the power of informal networks by allowing users to broadcast information not yet available through traditional means.
19. Which of the following is true of group dynamics in virtual teams?
20. The vCard is a file format which is used to exchange business card information electronically.

Set 2

1. Employees working primarily at the ________ decision level deal directly with customers and handle all the routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.
2. Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.
3. The term ________ refers to data associated with revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor’s IP address.
4. Which of the following is an accurate definition of online analytical processing?
5. Which of the following is an accurate definition of the web metric “unique visitors”?
6. Which of the following steps should be undertaken while designing a dashboard?
7. Which of the following is a function of online analytical processing?
8. Just Cazuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spydrware, a search engine, for delivering the link to its website as the top search result to Internet users when they search for words such as “jeans” and “fashion.” This is an example of
9. Which of the following is a function of forecasting?
10. Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as
11. Instant messaging is an open system in which anyone can send messages to anyone else regardless of which IM software they both are using.
12. A profile in a social networking site consists of
13. An initial face‐to‐face meeting between the members of a virtual team through interactive video can ________ among the team members.
14. The .ics extension indicates that a plain text file contains ________ code.
15. Media richness measures how well a communication medium can generate revenues.
16. Which of the following is true of IMAP?
17. Which of the following is true of a vCard?
18. Which of the following is a social networking site that allows users to post updates, adding commentary, links, or images about current happenings?
19. A high volume of posting is an important characteristic of popular and influential blogs, but it tends to create a lot of junk.
20. Which of the following is a difference between IM and email?