BUSI 745 Disruptive Marketing Plan

BUSI 745 Disruptive Marketing Plan

BUSI 745 Disruptive Marketing Plan

Based on the Disruptive Marketing Plan: Brand Proposal Paper Assignment approval, students will complete a 4,500–6,500 word paper on his/her ‘disruptive’ innovative new idea for this brand using the template provided. Ten authored references are required. Web sites may be used as well, but they do not count towards the ten authored sources. Included in the ten sources must be five (not previously used or assigned in this course) peer-reviewed Marketing journal references that are NEW to this paper. Students may use assigned readings as well, but they do not count towards the new ten academic sources.