BUSI 311 Quiz 4,5,6
BUSI 311 Quiz 4: Healthcare Marketing
- Direct-to-consumer advertising:
- Which is an example of business-to-business (B2B) marketing?
- Strategic health care marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets.
- Marketing can be defined as:
- Jorge is gaining a deeper understanding of marketing in health care by examining how it is different from other industries. According to our text:
- Jill, a manager in health care, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing:
- There are many layers of segmentation at the health care manager’s disposal. All of the following are among them EXCEPT:
- In wisely selecting a target market, positive attributes should include:
- Marketing in health care has lagged other industries because:
- For health care marketing to be socially responsible:
- Which of the following are characteristics of the EMRAM?
- Which are potential benefits in having clinical data automated and able to be exchanged with other care settings?
- The following are all forms of health information technology that are currently in use EXCEPT:
- What methods are defined by the HITECH portion of ARRA to increase adoption of EMRs in hospital and physician settings?
- A very big celebrity is having plastic surgery at Hideaway Hospital. What should you do as a manager?
- The higher the stage a hospital is on the EMRAM, the
- Two of the more costly resources that health care has developed software to manage include __________ and
- Computer systems were not used initially by clinicians because early systems:
- Current changes in health information systems include:
- Which of the following is true?
- Managers in the evolving health care industry need to
- By definition, which of the following is true about Electronic Medical Records (EMR)?
- Which of the following is Protected Health Information?
- E-health is comprised of the following:
- Concerns about cybersecurity include:
- Software applications in health care have traditionally been used to manage:
- PHI, NOPP, and HIPAA all are acronyms whose root words have implications around what?
- Data from health information systems can be used for a variety of purposes, including:
- Health care managers must be able to achieve the following with regard to health information systems and technology:
- The HITECH part of the American Recovery and Reinvestment Act provided for the following:
BUSI 311 Quiz 5: Financing and Managing Costs in Healthcare
- The following are all public insurance programs EXCEPT:
- Which of the following is characteristic of the way the uninsured utilize the health care system?
- Which type of managed care plan offers patients flexibility in accessing their physician of choice?
- Efforts to control the costs of Medicare have been undertaken via legislation mandated to create prospective payment systems for:
- Medicare includes coverage of all of the following EXCEPT:
- Who bears the costs of providing care to the uninsured?
- Access to the care of specialist physicians is limited in which type of health plan?
- The growth in health insurance in the U.S. came about as a result of all of the following EXCEPT:
- The primary reason that health care managers should be concerned about health care financing and health insurance is:
- Individuals who have coverage under the Medicare program include:
- Which type of HMO offers the most flexibility for participating physicians?
- CHIP is a program that provides for
- Medicaid spending increases are the result of:
- In purchasing health insurance, which of the following is NOT typically a consideration?
- Challenges to the Affordable Care Act have included which of the following?
- Charge setting is controlled by:
- Charity care is:
- The volume of production in units and sales of goods or services, where total costs equal total revenues, is called:
- Unlike other organizations, health care organizations tend to generate very little immediate cash because of:
- The Balanced Budget Act of 1997 implemented cost controls for Medicare expenditures in all of the following health care sectors EXCEPT:
- The types of costs that change directly in relation to changes in volume are called:
- Capital budgets may include all of the following EXCEPT:
- For-pro]t health care organizations are usually owned by:
- The primary goal of managing accounts receivable is to:
- CMI is an acronym that stands for:
- Health care financial management involves:
- In the wake of health care reform, most health care executives believe that the new reform policies will:
- Setting prices in health care organizations involves consideration of all the following EXCEPT:
- The primary reasons why materials management is so important to health care organizations include all of the following EXCEPT:
- The primary preparers of capital budget requests are the:
BUSI 311 Quiz 6: Managing Healthcare Professionals
- Physician credentialing is:
- Licensure is:
- Residency training lasts from ________, depending on the specialty.
- The Sunshine Act requires:
- Disruptive behaviors include:
- Midlevel practitioners:
- All of the following are examples of conflict of interest EXCEPT:
- The largest category of health care workers is:
- Which of the following is not true about BSNs?
- Physician turnover:
- Which of the following is an example of an HSO’s Employee Relations and Engagement efforts?
- Incentive compensation is believed to have what effect on employee performance?
- Gainsharing or goal-sharing programs:
- The National Labor Relations Board provides guidance for HR in addressing:
- The highest forecast percentage growth in health occupations employment by 2022 is for which of the following occupations?
- Human resources decisions need to be strategic because of:
- A 360-degree performance appraisal is helpful because it:
- The perspective that HSO employees should be viewed as a strategic asset means:
- Major federal law affecting human resources primarily addresses:
- The low supply of some health care workers (e.g., nurses) has led to which of the following impacts on HSOs?
- Participation in the VHA Medical Team Training program was NOT associated with:
- Teams go through the following stages, in the following order:
- Which of the following is NOT correct about emotions?
- A wicked problem does NOT have which of the following features?
- Frequent, positive organizational communication does NOT:
- One of the ways to engage medical staff is to:
- Eisenhardt, Kahwajy & Bourgeois (1997) found that teams with minimal interpersonal conflict do NOT:
- MBTI stands for:
- Which of the following is NOT correct about Cross Functional Teams (CFTs)?
- Nursing turnover costs are about: