BUSI 745 Brand Loyalty Paper

BUSI 745 Brand Loyalty Paper

BUSI 745 Marketing Paper: Brand Loyalty Assignment

Students will write 1000 words minimum on brand loyalty. Along with the Reichheld article included in the Reading and Study folder, students are expected to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support his/her write-up on the importance of Loyalty. Students must integrate a scriptural reference and include how it connects to brand loyalty and being a Christian. The paper must adhere to current APA format.